Instagram operations, with an AI that is yours alone.
A self-hosted Instagram operations platform. It supports the whole flow from analysis through planning, production, and improvement, and the practices that work for you accumulate as house knowledge that applies to every AI generation thereafter. The more you use it, the closer the output gets to your own house style.
Self-hosted · BYO AI keys · Anthropic · OpenAI · Gemini · xAI
Choose your AI. Bring your own keys. Connect external tools via REST API / OpenAPI.
An operations platform that runs in your own cloud and tunes itself to your business the more you use it.
IG Insights is not a typical SaaS-based social media management tool. It is a self-managed Instagram operations application that users set up and run on their own contracted cloud server.
SaaS tools give everyone the same features and the same AI output. This product is built on the opposite premise. The data your day-to-day operations accumulate, and the practices that actually worked, are kept as house knowledge, layered with skills that carry industry know-how, and applied to every AI generation. The longer you use it, the closer the AI's output comes to your own house style.
The platform supports the full Instagram business account workflow, including data collection, analytics, post planning, creative production, approval management, UGC analysis, and report generation.
By automatically collecting official insights data through the Instagram Graph API, the system enables AI to support performance analysis, improvement recommendations, post planning, image and video creation, caption generation, UGC analysis, and report creation in one integrated workflow.
Because data, AI API keys, AI model settings, prompts, external integrations, and the application configuration itself can remain under your own control, you are not locked into the fixed specifications of a SaaS vendor. Instead, you can operate the application in a way that fits your own business and strategy.
The platform can also be integrated with internal systems, extended with custom features, connected to in-house AI agents, and customized for industry-specific use cases. Instagram operations can evolve from simple social media management into a marketing improvement platform powered by your own data and AI.
The same AI, different results — depending on whether it remembers how you work.
Simply continuing to post is not enough to generate results.
To achieve meaningful results, these questions must be analyzed continuously, improved, and reflected in the next set of actions. In reality, however, insight aggregation, post planning, UGC review, report creation, creative production, and team progress management are often fragmented across different tools and manual workflows.
On top of that, general-purpose AI knows neither your tone of voice nor the patterns that have worked before, so the same edits come up with every generation. In a practitioner survey, 79.0% reported that more than half of AI outputs required manual correction or rework (in-house practitioner survey, n=1,002, August 2026). The root problem is that however much operational work is done, the know-how never remains as an asset.
IG Insights analyzes official data together with UGC, and integrates post planning, production, approval, reporting, and improvement recommendations into one continuous workflow. On top of that, the practices that prove effective in daily operations accumulate as house knowledge and apply to every AI generation.
Why it gets stronger the more you use it.
SaaS tools give everyone the same features and the same AI output. This product is built on the opposite premise: the longer you run it, the closer its output gets to something only you could produce.
Accumulate — your operational data collects in your own environment
Official insights, UGC, comments, and even the retention curves you can only see in the official app. Every piece of data your day-to-day operations produce accumulates in the cloud you contracted yourself. None of it passes to a vendor's cloud, so the value of accumulating it stays on your side.
Codify — keep the practices that worked as an organizational asset
Winning patterns, tone of voice, phrases to avoid, glossaries, audience profiles. Only what a person has approved remains as house knowledge. Judgments that used to sit in one person's head or scattered chat history move into the organization and build up, keeping a record of how they changed.
Layer — put your own practices on top of industry know-how
Signature-verified skill packages supply general industry know-how, and your house knowledge applies on top of it at all times. The two are managed in separate frames, so adding an industry skill never displaces the way your own team works.
Optimize — every AI generation moves closer to your house style
Post planning, captions, image prompts, insight analysis, reports, UGC analysis, campaigns, comment replies. The same knowledge applies across all eight generation surfaces. The more you use it, the fewer edits you need, and the level of output holds even when the person in charge changes.
Eighteen reasons it is built differently.
Official Instagram data collection
Automatically collect official insights data through the Instagram Graph API, including reach, views, engagement, saves, comments, post performance, and posting-time trends.
The collected data becomes the foundation for dashboards, AI analysis, reports, and daily decision-making.
A knowledge base that teaches AI your house style
Register six kinds of house knowledge — voice and tone, prohibited expressions, glossary, winning patterns, and more — as short notes that apply to every AI generation. Two tiers, organization-wide and per-account, let agencies keep each client's style separate.
Industry know-how comes in as knowledge packages, each verified by signature before it is added. Choose which one every feature uses, and pick a different one when you run a generation. Every output shows which knowledge shaped it.
AI-native operations
AI is embedded across the Instagram workflow, from insights analysis and UGC analysis to post planning, creative production, captions, and reports.
The platform turns analysis results into the next actions, not just dashboards.
Every morning, the day's work is already lined up
Where do you start today? The screen you open each morning makes that call for you. A post that is gaining traction and deserves a follow-up, a comment left waiting for a reply, an Instagram connection about to lapse. Only the items that will cost you results if left alone, ordered by priority.
Each item takes you straight to the screen that resolves it, and what you put off and what you finished both stay on the record. The number of items shown in a day is capped, so instead of chasing notifications you can start the day's work calmly. This check runs without AI, so it adds no AI cost.
The numbers only the official app shows, brought into your analysis
Retention curves and skip rates are visible only in the official app, so they used to fall out of analysis entirely. Upload a screenshot from the post detail screen and vision AI reads the values, which a person reviews and confirms before they are recorded.
Confirmed values feed AI analysis, reports, and knowledge drafting, so a diagnosis such as “a sharp drop at three seconds means the hook is the problem” holds up on your own data. AI never overwrites a value a person has corrected.
UGC and VoC analysis
Collect UGC by hashtag and analyze images and captions with AI.
Identify customer voices, market needs, usage scenes, sentiment, appreciated points, and improvement signals, then use them for campaigns, messaging, and content improvement.
AI scheduling and automatic task assignment
When AI generates a posting plan, it also builds the production schedule: shooting, production, approval, and publishing dates are placed automatically for every post, respecting working days, holidays, daily capacity, and lead times suited to each content type — reels get production headroom while stories publish same-day.
Each step is assigned to the right team member automatically, with handoff notifications. Working days, capacity, and the assignment policy itself can all be tuned in the plan creation settings.
AI-powered content planning
Generate post themes, content calendars, shooting briefs, image ideas, short-form video structures, and captions based on past insights and UGC analysis.
This connects data analysis directly to content production.
Team workflow management
Manage the workflow from planning to shooting, production, approval, and posting.
Task assignments, status management, comments, and handoff notifications support agencies, multi-store businesses, and multi-brand teams.
Comment operations in one inbox
Comments and replies on your own posts are collected automatically and managed in per-post threads. Unread tracking, in-app reply and delete, and AI reply drafts and proofreading grounded in your brand voice keep response quality consistent.
Retention-based automatic deletion and irreversible per-comment anonymization for erasure requests come as standard. The customer voice found in comments also feeds the weekly AI insight analysis.
UGC campaigns from planning to results
From your KGI and real account data — post performance, UGC, comments — AI generates a complete campaign brief including plan, terms, and usage permissions. The dedicated hashtag connects straight into UGC collection, and poster creation and brief export (HTML / PDF / PPTX) are completed on the same screen.
While a campaign runs, KPI progress is tallied automatically; when it ends, campaign-level AI analysis and reporting follow in one flow. Planning, execution, and measurement no longer live in separate tools.
Automated reporting
Generate weekly and monthly reports from insights data, post performance, UGC analysis, and AI recommendations.
Reports can be exported as interactive HTML, PPTX, and PDF through Gamma integration.
Multi-provider AI
Use multiple AI providers, including Anthropic, OpenAI, Google Gemini, and xAI.
Choose models by use case based on quality, speed, cost, and internal policy.
Brand-tuned AI
Customize brand voice, prompts, posting policies, target audience, preferred expressions, and analysis perspectives.
AI outputs can be adapted to your industry, brand, and operational style.
AI cost control
Track AI usage by function, model, and user.
Use BYO API keys, estimate costs, and set monthly limits to prevent unexpected AI expenses.
Multi-account operations
Manage multiple Instagram accounts with separated data, AI keys, settings, notifications, and UGC labels.
Ideal for agencies, multi-location businesses, and multi-brand operations.
Business-grade security
Support multiple users, role-based access control, two-factor authentication, passkeys, API token management, encrypted secrets, and authorized media delivery.
Designed for business teams and client work.
Self-managed, extensible application
Run the application on your own contracted cloud server, instead of relying on a fixed SaaS environment. Control your data, AI settings, API keys, integrations, prompts, reports, and workflows under your own environment.
Connect with Dify, ChatGPT GPTs, Claude, CRM, MA, EC, BI, reservation systems, internal chat tools, and custom AI agents through REST API and OpenAPI. Extend the application with industry-specific analysis, custom reports, approval workflows, client dashboards, and agency features.
This makes Instagram operations part of your own AI and marketing infrastructure — not a closed social media tool, but part of your AI, marketing, and customer-understanding foundation. That is the fundamental difference from traditional SaaS.
Twelve modules, one continuous platform.
Analytics & Dashboard
- ›Automatic collection of Instagram insights
- ›Weekly & monthly KPI visualization
- ›Post-level performance comparison
- ›Performance analysis by post type
- ›Posting-time heatmap
- ›Post rankings
- ›AI analysis of performance factors
- ›Insight summaries for executives
- ›Automatic improvement recommendations
Operations Hub — Today's Work
- ›The day's work surfaced automatically
- ›Follow-ups on posts that are gaining traction (24h and 72h)
- ›Alerts for comments still waiting on a reply
- ›Advance warning before an Instagram connection lapses
- ›Early notice when data collection stops
- ›Ordered by priority
- ›One click to the screen that resolves it
- ›A record of what was put off and what was done
- ›A daily cap on how many items are shown
- ›Account status on a single screen
- ›No added AI cost
Complementary Insights
- ›Recording of retention curves and skip rates
- ›Automatic reading by vision AI
- ›Human review and confirmation flow
- ›Protection of corrected values (never overwritten by AI)
- ›Records at 24 hours, 72 hours, and 7 days after posting
- ›Prevents the same post being recorded twice
- ›Reflected in AI analysis and reports
- ›Per-account opt-out of AI reading
- ›Image protection on private storage
Post Planning & Workflow
- ›AI-generated content calendars
- ›Post theme & idea generation
- ›Workflow from shooting to posting
- ›Task assignment
- ›Status management for each post
- ›Team comments
- ›Handoff notifications
- ›Scheduling with business days & holidays
Creative Production
- ›AI image generation
- ›Image editing support
- ›Shooting briefs & storyboards
- ›Short-form video production support
- ›Video clip structuring support
- ›Caption creation
- ›Tone adjustment by brand voice
- ›Asset & material management
- ›Management of assets for approval
UGC & VoC Analysis
- ›UGC collection by hashtag
- ›AI analysis of UGC images
- ›AI analysis of captions
- ›Subject & theme classification
- ›Sentiment analysis
- ›Frequent keyword analysis
- ›Semantic search
- ›Customer insight extraction
- ›Apply to planning & campaigns
- ›CSV export
Comment Management
- ›Automatic comment & reply collection
- ›Per-post thread view
- ›Period filters
- ›Unread tracking
- ›Reply & delete from the app
- ›AI reply drafts
- ›AI proofreading
- ›Weekly AI analysis informed by comments
- ›Retention-based automatic deletion
- ›Irreversible per-comment anonymization
UGC Campaigns
- ›Campaign brief editor with AI editing
- ›KGI-driven one-shot AI generation
- ›Dedicated hashtag suggestion & registration
- ›Automatic KPI progress tallying
- ›Poster image studio
- ›Brief export (HTML / PDF / PPTX)
- ›Automatic status transitions & lock while live
- ›Entry list & CSV export
- ›Campaign-level AI analysis & reports
- ›GDPR notice management
Reports
- ›Weekly report generation
- ›Monthly report generation
- ›PDF export
- ›PPTX export
- ›HTML export
- ›Gamma integration
- ›Executive-facing reports
- ›Marketing team reports
- ›Client-facing reports
- ›Multilingual report support
AI Knowledge Base
- ›Six kinds of house knowledge (constraints, corrections, voice & tone, glossary, audience, winning patterns)
- ›Applied to every AI generation
- ›Two tiers: organization-wide and per-account
- ›Approval flow from draft to published
- ›Content checks on save
- ›Prohibited expressions and correction rules applied first
- ›Knowledge packages added after signature verification
- ›Per-feature selection, switchable when you generate
- ›Restore an earlier version
- ›Every output shows which knowledge shaped it
AI Settings & Integrations
- ›Anthropic support
- ›OpenAI support
- ›Google Gemini support
- ›xAI support
- ›AI model selection by function
- ›Prompt customization
- ›Brand voice settings
- ›BYO API keys
- ›AI usage logs
- ›AI cost visualization
- ›Monthly cost limits
- ›Dify integration
- ›ChatGPT GPTs integration
- ›Claude integration
- ›REST API
- ›OpenAPI schema
- ›Model pricing catalog (weekly auto-sync)
Administration & Security
- ›Multiple Instagram account management
- ›Data separation by account
- ›User permission management
- ›Role-based access control
- ›Two-factor authentication
- ›Passkey support
- ›API token management
- ›Encrypted storage of sensitive info
- ›Authorized media delivery
- ›External integration control by account
- ›Notification & email settings
- ›Team member management
- ›IP access restrictions
The decisive difference from SaaS tools.
Sovereignty over your data, your AI, and your application.
The longer you run it, the closer its output gets to something only you could produce — that is the design at the center of this product. AI analyzes official insights data and UGC to support planning, production, reporting, and improvement recommendations. The practices that prove effective are approved and become your house knowledge, layered with industry skills and applied to every AI generation. It supports Anthropic, OpenAI, Google Gemini, and xAI, and connects with Dify, ChatGPT GPTs, and Claude via REST API / OpenAPI. With self-managed hosting, BYO API keys, AI cost management, prompt customization, and application extensibility, it is an operations platform that gives you sovereignty not only over data but over the application and AI usage itself.
A one-time license. Truly yours.
Every plan is a one-time purchase that includes first-year updates and maintenance. Renewal from year 2 is 20% of the initial baseline price per year, and if you choose not to renew you keep using the version you bought. Skills are available on every plan; paid Skills are in preparation.
Who it's built for.
- ✓Companies that want to improve Instagram operations based on data
- ✓Marketing teams spending too much time on planning and reports
- ✓Teams managing multiple Instagram accounts
- ✓Agencies handling social media operations or client work
- ✓Companies operating multiple stores or brands
- ✓Brands using UGC for product planning and marketing improvement
- ✓Companies that want to analyze customer voices and market needs quickly
- ✓Companies that want to use AI while controlling cost and data themselves
- ✓Companies connecting Instagram data with internal systems or AI agents
- ✓Companies seeking an extensible platform, not a fixed SaaS
- ✓Companies that want to teach AI their own know-how and brand voice
- ✓Teams that want app-only metrics such as retention curves in their analysis
What changes once it's in place.
- ✓Reduced manual aggregation of Instagram insights
- ✓Easier understanding of performance factors for each post
- ✓Easier next-action planning from AI recommendations
- ✓Shorter time required for post planning
- ✓Reduced burden for image, video, and caption production
- ✓Better visibility into team roles and progress
- ✓More organized approval and handoff workflows
- ✓Reduced effort for report creation
- ✓Extraction of customer insights from UGC
- ✓Customer voices reflected in campaigns and messaging
- ✓More efficient multi-account operations
- ✓Easier management of AI usage and costs
- ✓Ability to connect with internal systems and AI agents
- ✓Instagram operations data accumulated as a marketing asset
- ✓Fewer missed steps in day-to-day operations
- ✓Your house style applied to AI output automatically, cutting rework
- ✓Retention curves and skip rates added to the analysis